28 Nov Driving business success through paid online advertising: Google Ads vs. Social Media Ads
Google ads and social media ads are two of the most powerful marketing tools that can be used to get better conversions online, and while both can help you dominate the online market, it is important to know how to utilise them effectively.
In this blog, we’ll talk about their differences and potential so you can determine which one best suit your business.
Setting your business goals
A well-defined goal is important if you’re planning to start running ads for your business. This will be your first step in deciding whether you should go for Google ads or social media ads.
Google Ads displays brief advertisements on search engine pages targeted by keywords. This allows businesses to tap those markets that are actively in search of a product and leads them to their website.
Social media ads, on the other hand, help businesses build brand awareness by targeting a broader network through social media channels. With a huge number of users, this type of ad ticks the interest of potential buyers and builds a community for your business.
Managing your budget
While both tools enable you to control your budget, they have a huge difference in the way of spending it.
Google ads utilise a bidding system for specific keywords, with costs based on competitiveness and your chosen bidding strategy —whether it’s CPC (cost per click), CPM (cost per mille), or CPA (cost per acquisition).
Social media ads offer budget flexibility by allowing you to allocate your funds based on your preferences without the worry of a competitive bidding environment. This makes it a cost-effective choice for businesses with a limited budget.
Targeting the right audience
These two paid online advertising have the option to customise your target audience based on keywords, demographics, and location. However, they have a different focus on targeting the audience for your business.
Google ads primarily target users based on their search intent and display the ads on relevant search results pages.
Social media ads focus on targeting users based on their interests, behaviours, and connections. It is also designed with sharing options, reaching a wider network through multiple channels.
So, what’s the right tool for your business?
Having knowledge of your business goals and objectives can help you choose between these two options. If you prefer to nurture leads for your business, then you should try diving into social media ads. However, if you want to be the first choice on the list of active buyers online, Google ads might be the perfect choice.
Set your goals right with Digital marketing experts.
Google and social media advertisements are effective ways to put your business name online and boost your digital marketing strategy. Remember that both establishing and nourishing your brand are important to making a successful business, so you can’t disregard the power of both tools.
So, if you want to explore the potential of your business through ads, our team of digital marketing experts is here to guide you—just ONE CLICK AWAY!