Using multiple channels in social media is undoubtedly the best platform to build brand awareness, customer engagement, lead generation, and conversion for your business. In recent years, companies have been practicing social media marketing to look for potential clients and build stronger customer relationships.
Today, a lot of social media channels have evolved which gives the idea that it could be complex and time-consuming. In this blog, let’s discuss the 5 benefits of using multiple social media platforms and how they can help your business.
1. Increase Brand Awareness
The market competition never sleeps—missing out on a channel is like giving away the chance to your competitors to take over. Establishing your online presence in different platforms allows you to showcase your products and services to a wider audience, (that also means limitless networking possibilities!)
2. Allows you to customise your content.
Although not every platform is the same, you shouldn’t be worried about not having enough assets to use. Each social media channel has its own branding and template which can assist you in utilizing your creativity and discovering the characteristics of each format so that you can develop material that resonates with your potential clients.
3. Get updated market insights.
By exploring different platforms, you can monitor conversations, comments, and trends that can help you understand your customer’s preferences. You may also use this valuable information to identify trends, opportunities, and challenges in the market.
4. Targeted customer segmentation
Active social media channels grow rapidly and create a community for your brand. By exploring multiple channels, you can also reach specific demographics, interests, and behaviour that can benefit your business when setting up a budget for advertising because you can ensure that you are targeting the right market.
Here’s a tip: In targeting your customers, it is also recommended to take note of the time when posting. This will lead to a higher chance that social media algorithms will deliver your message to the right audience.
5. Building customer trust
Whether it’s new or existing, social media is a powerful tool for building customer trust. A good review can generate faster brand recognition, and a bad review can change how people view your brand. Businesses that have established a strong online presence can maintain a positive image and address complaints faster using their platforms.
There's always a right formula
The key to mastering social media marketing is to know how each platform works. Keep in mind that these platforms have different focus areas, such as visual, updating, and video content. Understanding the function and recognising the users will help you develop a more precise brand strategy.
Of all social media platforms, we can all agree that Facebook is the most popular. This channel offers a huge number of users and a wide range of features such as pages and marketplace that make it a versatile business tool to reach and engage a large number of client
YouTube mainly focuses on video content, but it also incorporates several social features that allow users to interact, engage, and build communities. This platform is ideal for demonstrations, entertainment, and service-related businesses.
As a hub for networking professionals, LinkedIn is one of the top platforms to educate and explore a community with other business owners and industry leaders. This channel is also highly recommended for B2B lead generation.
Instagram is well-known for its image display, which is ideal for visual storytelling. This platform includes a shopping tool that allows consumers to browse your products by giving your business an immersive showroom.
If your business is up for lifestyle and aesthetics, Pinterest might be one of the perfect platforms that you can utilise. It is also said that 80% of Pinterest’s regular users are women.
Let’s work together in building your presence online.
Still unsure where to begin when it comes to crossing over and experimenting with numerous social media platforms? You might want to think about getting assistance from Viewpoint Digital Media. Together, let’s build a strong online presence to deliver perfection for your business.