Driving business success through paid online advertising: Google Ads vs. Social Media Ads
Google ads and social media ads are two of the most powerful marketing tools that can be used to get better conversions...
Business Photography: How Important is Photography in Telling Your Brand Story
A Photo Can Speak for Your Business
Have you ever wondered how business photography becomes a powerful tool in...
Dominating the Digital Landscape: Taking Your Brand Online
Taking your brand online helps your business create an image that allows you to set your business apart from your...
2023 GBEA WINNERS – Digital Engagement Award!
GBEA WINNER – Digital Engagement Award!
In the heart of Geelong, amid the bustling world of business, there’s...
Upscale your Social Media Strategy: 5 Benefits of Using Multiple Channels
Using multiple channels in social media is undoubtedly the best platform to build brand awareness, customer engagement,...
The Power of Speaking to Someone: Why Defining Your Target Audience Matters
The Power of Speaking to Someone: Why Defining Your Target Audience Matters
We as consumers, are so lucky to have an...
Content Management & Why It is Important for Your Website
Content Management & Why It is Important for Your Website
Your website may be attractive, informative and super...
The Benefits of Writing a Blog
The Benefits of Writing a Blog
Not only does a blog page offer your audience insightful and valuable information, but...
Networking – the benefits, the barriers and why you should do it
While technology has revolutionised how we connect and communicate, the value of face-to-face interactions...
Google Ads vs. Social Media Ads: Which is Best for Your Business?
When it comes to online paid advertising, there are numerous advertising methods available to businesses. Two of the most...
5 reasons to invest in professional photography for your business
We all know the saying ‘A picture tells a thousand words’, and that’s especially true when looking at the photos you use...
3 secrets to making sure your digital marketing messages gets to your audience
You post consistently on social media! Your send out super informative emails! You have the prettiest website! You are...
Pros and Cons of using AI text generators to draft your website
AI-driven algorithms can be useful for optimising certain aspects of a website and creating unique content. But it is...
Why online reviews are important for your business
As a business owner in the digital age, online reviews are one of the most effective ways to ensure your online presence...
The best time to post on social media
When’s the best time to post on your socials? We wish we could give you an exact time and day for a one-size-fits-all...
Digital Content Creation in 2023!
Digital Content Creation in 2023!
It’s no surprise that Geelong businesses are jumping on the social media bandwagon...
How to Optimise Your Digital Marketing for Christmas Time
The holidays are a great time to reflect on the year that was and start thinking about ways to make next year even...
Why you should plan your social media content in advance
When it comes to marketing it pays to be strategic. And, being strategic means having a plan. And having a plan means...
Seven tips for website optimisation
Obviously, you want your website to be first-class, top-notch, pick of the bunch. But how? Well – let’s talk a...
Tips for Successful Email Marketing
Email Marketing plays a huge role in your marketing strategy by creating a direct channel to your audience. It allows you...
Studio Photo Sessions – November
Bring your style, business vibes and beautiful smile to our photo sessions!
It’s been a little while in the...
White Hat SEO vs Black Hat SEO
Ah, SEO – the acronym on every website holder’s lips – perhaps without necessarily understanding all of the ins and...
Digital Marketing Things to Consider When Setting Up Your Business
When starting your business, there are always a million and one things to consider. You’ve conducted all of your market...
Where to start with SEO: Our top 5 tips
Here at Viewpoint Digital Media, one of the questions we get asked most frequently is: ‘Where should I start with SEO?’...
5 reasons why you should use Google Ads
As a business owner, you may have asked yourself the question “Do I need to use Google Ads?” These days “Googling”...
Online Marketing or Offline Marketing – which should I use?
There are two main types of marketing – online marketing and offline marketing. There are advantages and...
5 reasons why you should use Google Ads
As a business owner, you may have asked yourself, “Do I need to use Google Ads?” These days “Googling” something...
10 tips to increase your social media following
In our previous blog ‘Social Media; why you should be present on more than one platform‘ we discussed the...
Social Media; why you should be present on more than one platform.
There’s no denying it, we are increasingly becoming more and more of a digital world. In 2020 and 2021, we saw nearly...
Enjoy $100 Off Your 1-Hour Studio Photoshoot!
Ocean Grove Photography StudioTo celebrate the launch of our new Ocean Grove Photography Studio we’re offering $100 OFF...
SEO Tips You Need To Know!
SEO, or search engine optimised content is the secret key to unlocking Google. It attracting more viewers to a website or...
How A Happy Meal (a.k.a Perceived Incentive) Can Help Boost Your Engagement (And Potentially Sales).
Take the classic Happy Meal from McDonalds; it’s a kids’ meal with one added bonus that you don’t get in the...
Authentic Digital Marketing Using Video
Local Geelong digital marketing agency Viewpoint Digital Media has a long-standing reputation for being one of the most...
Business Growth Through Digital Marketing 
We’re living in a new era — never before has the market been so open to buying online. Demand is through the...
Tips For A Professional (And Flattering!) Headshot
Professional headshots don’t have to be terrifying! Your headshots will look stylish, professional, and flattering...
How To Hire Online
How To Hire Online
In our last blog we discussed the benefits of an employer brand and how investing in your employer...
Nail Google Search Ranking with a Detailed Location Page!
Nail your Google search with a detailed location page!
If you want to increase your local Google search...
How Employer Branding Helps Recruitment & Retention
How Employer Branding Helps Recruitment & Retention
The messages and images you share about your business impact your...
A Digital Marketer’s Website Must-have Checklist!
Make the most of your website with our must have checklist!
How often have you Googled a business only to find that they...
