There’s no denying it, we are increasingly becoming more and more of a digital world. In 2020 and 2021, we saw nearly everyone and everything become more digitally present just to survive.
Promoting your business online
As we continue to delve deeper and deeper into this digital world it can be an absolute rollercoaster trying to figure out the five W’s (and H) – what, why, where, when, who, and how – to promote and market your business successfully online. Having a website is no longer enough. And if you’re not already on some form of social media then you need to get to it! Almost eight in 10 Australians (79%) use a platform of social media. That’s a lot of people that could be seeing your business virtually.
There are countless social media platforms available to us today. Therefore, it’s important to understand how they differ and which ones you should have a presence on.
Australia’s top social media platforms
As of May 2022, statistics show that the top three social media platforms being used by active Australian users are Facebook, YouTube, and Instagram. No surprise, Facebook dominates at 18 million active Aussie users ( with 50% of the country logging in at least once a day)!
Let’s not forget about platforms such as LinkedIn, Snapchat, Twitter, and increasingly popular, TikTok. All are well-performing platforms with at least 1 million or more active Aussie users per app. (You only need to see the stats from 2020 to see how much growth TikTok alone had in the previous years).
Knowing your demographic
It’s all well and good to sit back and say “great TikTok is booming let’s promote our ads on there” – if only it were that simple.
While the platform might have exponential growth and millions of active users, for a country with a population of over 25 million, it’s not enough to go solely on user numbers. We need to break down those stats a little more in terms of demographic. And we need to truly understand each platform and what they do. For example, YouTube is video-driven so if you’re not investing in video marketing material then you can immediately scratch YouTube off your list of possible marketing platforms.
TikTok is renowned for being a Gen Z (those born between 1997 and 2012/15) platform. Say, for example, you have an insurance business that solely works with seniors, advertising on TikTok is not going to be beneficial for you. That’s not to say it won’t be for someone else though!
Questions to ask yourself
This is where you need to sit down and answer the initial 5 W’s and 1 H before anything else:
- What – what are you trying to promote?
- Why – why do you want consumers to choose you? What makes your business different from others?
- When – does what you’re promoting have a timeline? Is it a special offer only valid until a certain date or is it an ongoing product?
- Who – and this is the BIG one, who is your audience? Gender, age, location, etc.
Now that we know some of the specifics we can hone in on the last two questions:
- Where – what platforms are your audience using most?
- How – how are you going to best capture the attention of your audience so they don’t just keep scrolling or close your ad? Video, image, graphic?
If you have the answers to the above questions you’re well on your way to knowing what social media platforms to start promoting on.
Don’t have the time to be fretting over getting your business on social media?
Give the Ocean Grove based digital marketing team at Viewpoint Digital Media a dingle. We’ll sit down over a cuppa and discuss your business’ digital marketing needs and goals. Then we suggest the best ad avenues, craft some creative content to explain your work, or shoot some pics of your unique products that are guaranteed to get users’ attention online.