Driving business success through paid online advertising: Google Ads vs. Social Media Ads
Google ads and social media ads are two of the most powerful marketing tools that can be used to get better conversions online, and while both can help you dominate the online market, it is important to know how to utilise them effectively. In this blog, we’ll talk about their differences and potential so you can determine which one best suit your business. Setting your...
Business Photography: How Important is Photography in Telling Your Brand Story
A Photo Can Speak for Your Business Have you ever wondered how business photography becomes a powerful tool in storytelling? Well, there’s a common phrase that says, “A picture is worth a thousand words,” and we couldn’t agree more. In different industries, there are a lot of...
Dominating the Digital Landscape: Taking Your Brand Online
Taking your brand online helps your business create an image that allows you to set your business apart from your competitors while attracting potential customers. This step requires both solid marketing and advertising efforts to ensure that you can keep pace with fast-changing digital...
Upscale your Social Media Strategy: 5 Benefits of Using Multiple Channels
Using multiple channels in social media is undoubtedly the best platform to build brand awareness, customer engagement, lead generation, and conversion for your business. In recent years, companies have been practicing social media marketing to look for potential clients and build stronger customer...
The Power of Speaking to Someone: Why Defining Your Target Audience Matters
The Power of Speaking to Someone: Why Defining Your Target Audience Matters We as consumers, are so lucky to have an abundance of choices and an endless stream of information but this also means for businesses it’s becoming increasingly important to cut through the noise and connect...
Content Management & Why It is Important for Your Website
Content Management & Why It is Important for Your Website Your website may be attractive, informative and super stylish, which is a great start – but there needs to be more to it! It’s also really important to think about your website’s...
The Benefits of Writing a Blog
The Benefits of Writing a Blog Not only does a blog page offer your audience insightful and valuable information, but writing blogs for your website is important for maximising search engine results, optimising SEO and driving website traffic. Still...
Networking – the benefits, the barriers and why you should do it
While technology has revolutionised how we connect and communicate, the value of face-to-face interactions remains unparalleled. This is where networking events come into play. Networking with the VDM team Dom, Regan and Deej recently attended an After 5 Networking Event with the Geelong Chamber of Commerce. As nerve-wracking as putting yourself out there is, the results were well...
Google Ads vs. Social Media Ads: Which is Best for Your Business?
When it comes to online paid advertising, there are numerous advertising methods available to businesses. Two of the most popular methods are Google Ads and Social Media Ads. Both methods are effective in promoting your business and increasing visibility, but they differ in several ways. So what should you be using? Let’s compare and contrast the differences between advertising on...
