We’re going to cut straight to the point in this blog… having a solid online presence is crucial for any business or individual looking to make an impact.
Your website is often the first point of contact between you and your potential customers, making it imperative that it provides a positive user experience (UX) and is optimised for search engine...
2024 – Change is in the air for many people and many businesses… including Google!
Google’s recent move to restrict third-party cookies in Chrome marks a significant shift in the digital advertising landscape. Starting January 4, 2024, Chrome has begun limiting third-party cookies by default for 1% of its users, with plans to extend this to all users by Q3 2024....
Recently Regan, our now Client Service Manager who continues to be one of our super-duper copywriters extraordinaire gave a presentation for the Melbourne Innovation Centre about where to start with SEO. (First step should be not to write such a long-drawn-out sentences!)
Whilst at VDM she’s busy whipping our clients into SEO shape, she also likes to give back helping those small...
Google ads and social media ads are two of the most powerful marketing tools that can be used to get better conversions online, and while both can help you dominate the online market, it is important to know how to utilise them effectively.
In this blog, we’ll talk about their differences and potential so you can determine which one best suit your business.
Setting your...
A Photo Can Speak for Your Business
Have you ever wondered how business photography becomes a powerful tool in storytelling? Well, there’s a common phrase that says, “A picture is worth a thousand words,” and we couldn’t agree more. In different industries, there are a lot of...
Taking your brand online helps your business create an image that allows you to set your business apart from your competitors while attracting potential customers. This step requires both solid marketing and advertising efforts to ensure that you can keep pace with fast-changing digital...
Using multiple channels in social media is undoubtedly the best platform to build brand awareness, customer engagement, lead generation, and conversion for your business. In recent years, companies have been practicing social media marketing to look for potential clients and build stronger customer...
The Power of Speaking to Someone: Why Defining Your Target Audience Matters
We as consumers, are so lucky to have an abundance of choices and an endless stream of information but this also means for businesses it’s becoming increasingly important to cut through the noise and connect...
Content Management & Why It is Important for Your Website
Your website may be attractive, informative and super stylish, which is a great start – but there needs to be more to it!
It’s also really important to think about your website’s...
The Benefits of Writing a Blog
Not only does a blog page offer your audience insightful and valuable information, but writing blogs for your website is important for maximising search engine results, optimising SEO and driving website traffic.
Still...