2024 – Change is in the air for many people and many businesses… including Google!
Google’s recent move to restrict third-party cookies in Chrome marks a significant shift in the digital advertising landscape. Starting January 4, 2024, Chrome has begun limiting third-party cookies by default for 1% of its users, with plans to extend this to all users by Q3 2024....
Recently Regan, our now Client Service Manager who continues to be one of our super-duper copywriters extraordinaire gave a presentation for the Melbourne Innovation Centre about where to start with SEO. (First step should be not to write such a long-drawn-out sentences!)
Whilst at VDM she’s busy whipping our clients into SEO shape, she also likes to give back helping those small...
Google ads and social media ads are two of the most powerful marketing tools that can be used to get better conversions online, and while both can help you dominate the online market, it is important to know how to utilise them effectively.
In this blog, we’ll talk about their differences and potential so you can determine which one best suit your business.
Setting your...
Content Management & Why It is Important for Your Website
Your website may be attractive, informative and super stylish, which is a great start – but there needs to be more to it!
It’s also really important to think about your website’s...
The Benefits of Writing a Blog
Not only does a blog page offer your audience insightful and valuable information, but writing blogs for your website is important for maximising search engine results, optimising SEO and driving website traffic.
Still...
Obviously, you want your website to be first-class, top-notch, pick of the bunch. But how? Well – let’s talk a little bit about website optimisation – the simple stuff you can do to make your site quick and easy to find, load and navigate.
Here are seven quick-win approaches to improving your business’ website, increasing your site traffic and upping conversions:
1. Internal links...
Ah, SEO – the acronym on every website holder’s lips – perhaps without necessarily understanding all of the ins and outs and ‘rules’ of the game.
Last month we discussed SEO basics and gave our top five tips for getting started with search engine optimisation. And our number one piece of advice? Become familiar with the Google SEO starter guide. This handy manual lays out general...
Here at Viewpoint Digital Media, one of the questions we get asked most frequently is: ‘Where should I start with SEO?’ Before we jump into getting started with SEO, though, let’s answer a question we hear perhaps even more often:
What is SEO?
SEO, aka Search Engine Optimisation, is the process of optimising a website so that it becomes more easily findable by relevant users. When...
SEO, or search engine optimised content is the secret key to unlocking Google. It attracting more viewers to a website or web page through a search engine’s “natural” unpaid search results.
We know that figuring out the technical aspects to optimisation can be overwhelming sometimes, especially if you’re...
Take the classic Happy Meal from McDonalds; it’s a kids’ meal with one added bonus that you don’t get in the standard meal deals, a toy. I can almost guarantee that 9 times out of 10 when offered the choice of a Big Mac and fries or a Happy Meal, kids will opt for the Happy Meal purely because of the toy....