Driving business success through paid online advertising: Google Ads vs. Social Media Ads
Google ads and social media ads are two of the most powerful marketing tools that can be used to get better conversions online, and while both can help you dominate the online market, it is important to know how to utilise them effectively. In this blog, we’ll talk about their differences and potential so you can determine which one best suit your business. Setting your...
Dominating the Digital Landscape: Taking Your Brand Online
Taking your brand online helps your business create an image that allows you to set your business apart from your competitors while attracting potential customers. This step requires both solid marketing and advertising efforts to ensure that you can keep pace with fast-changing digital...
2023 GBEA WINNERS – Digital Engagement Award!
GBEA WINNER - Digital Engagement Award! In the heart of Geelong, amid the bustling world of business, there’s a team that thrives on digital creativity and innovation. Our Viewpoint Digital Media team – a dedicated crew of passionate individuals – recently embarked on a journey that...
The Power of Speaking to Someone: Why Defining Your Target Audience Matters
The Power of Speaking to Someone: Why Defining Your Target Audience Matters We as consumers, are so lucky to have an abundance of choices and an endless stream of information but this also means for businesses it’s becoming increasingly important to cut through the noise and connect...
Google Ads vs. Social Media Ads: Which is Best for Your Business?
When it comes to online paid advertising, there are numerous advertising methods available to businesses. Two of the most popular methods are Google Ads and Social Media Ads. Both methods are effective in promoting your business and increasing visibility, but they differ in several ways. So what should you be using? Let’s compare and contrast the differences between advertising on Google...
3 secrets to making sure your digital marketing messages gets to your audience
You post consistently on social media! Your send out super informative emails! You have the prettiest website! You are a digital marketing master! But what’s the message your putting out to your audience? Is it relevant for your audience? Is it simple or complex? Do you think your customers and clients...
Why online reviews are important for your business
As a business owner in the digital age, online reviews are one of the most effective ways to ensure your online presence is strong and up-to-date. Leveraging online reviews or customer feedback through popular third-party websites such as Google or Facebook is an excellent way to give your brand credibility and prospective customers confidence. Receiving Online Reviews Research...
Digital Content Creation in 2023!
Digital Content Creation in 2023! It’s no surprise that Geelong businesses are jumping on the social media bandwagon and looking towards 2023 with a renewed focus on digital marketing. The marketing world is changing quickly, and the digital...
How to Optimise Your Digital Marketing for Christmas Time
The holidays are a great time to reflect on the year that was and start thinking about ways to make next year even better. If you own a business, that reflection should include your digital marketing strategy. After all, your digital marketing will help you reach your target audience and achieve your business goals. With that in mind, here are a few tips on how to optimise your digital...
