Google’s AI Overview: Why should you boost your visibility online?
If you have Googled anything lately, you probably came across those instant answers at the top of your search results. This is the newest AI Overview, a feature that gives a summar
Digital Marketing Insights
Here, our Viewpoint Digital Media team share the latest in digital marketing, offering fresh insights and practical tips. Whether you’re boosting your brand or just browsing for ideas, you’ll find plenty of inspiration and useful strategies right here!Â
How do I market my Geelong dental practice?
Marketing for dentists has changed. Strategies that worked even a few years ago just don’t cut it anymore. With more competition, smarter patients, and tighter digital spaces, it
Why Understanding Your Audience Matters
Imagine trying to have a conversation with someone you don’t know. It’s awkward, isn’t it? Now think of your marketing in the same way. Without building real conn
Healthcare digital marketing made simple: The strategy every clinic needs.
People no longer solely rely on word-of-mouth to find a doctor or healthcare provider. Instead, they search online, check reviews, and visit websites before making decisions. If a
Short-Form Video Marketing: Maximise Your Impact in 2025
Short-form video marketing is a must-have strategy in 2025. Platforms like TikTok, Instagram Reels, and YouTube Shorts and the perfect place to grab attention. These quick, fun vid
Active vs Passive Voice: Boost your SEO and Marketing Success
Knowing the difference between the active and passive voice helps you write content that gets attention and ranks well in search engines. An active voice puts the subject first, wh
Professional Videography vs Social Media Reels: When to Use Each
Professional videography vs reels – Which one does your brand need? Videos rule the online world, but not all videos do the same job. Some grab attention quickly, while other
Meta’s Threads Instagram Ads: Can this bold move revive the platform?
In the fluid space of social media, platforms need to adapt to survive. Threads, launched in mid-June of 2023, is Meta’s text-based app, which competes with the late app ‘Twitt
How AI Personalised Customer Experiences Create Growth in 2025
In 2025, businesses will start using AI-personalised customer experiences more and more to connect with their customers in easy and smart ways. Â Â AI helps brands know what peop