Driving business success through paid online advertising: Google Ads vs. Social Media Ads
Google ads and social media ads are two of the most powerful marketing tools that can be used to get better conversions online, and while both can help you dominate the online market, it is important to know how to utilise them effectively. In this blog, we’ll talk about their differences and potential so you can determine which one best suit your business. Setting your...
Content Management & Why It is Important for Your Website
Content Management & Why It is Important for Your Website Your website may be attractive, informative and super stylish, which is a great start – but there needs to be more to it! It’s also really important to think about your website’s...
The Benefits of Writing a Blog
The Benefits of Writing a Blog Not only does a blog page offer your audience insightful and valuable information, but writing blogs for your website is important for maximising search engine results, optimising SEO and driving website traffic. Still...
SEO Tips You Need To Know!
SEO, or search engine optimised content is the secret key to unlocking Google. It attracting more viewers to a website or web page through a search engine’s “natural” unpaid search results. We know that figuring out the technical aspects to optimisation can be overwhelming sometimes, especially if you’re...
How A Happy Meal (a.k.a Perceived Incentive) Can Help Boost Your Engagement (And Potentially Sales).
Take the classic Happy Meal from McDonalds; it’s a kids’ meal with one added bonus that you don’t get in the standard meal deals, a toy. I can almost guarantee that 9 times out of 10 when offered the choice of a Big Mac and fries or a Happy Meal, kids will opt for the Happy Meal purely because of the toy....
