We’re going to cut straight to the point in this blog… having a solid online presence is crucial for any business or individual looking to make an impact.
Your website is often the first point of contact between you and your potential customers, making it imperative that it provides a positive user experience (UX) and is optimised for search engine...
2024 – Change is in the air for many people and many businesses… including Google!
Google’s recent move to restrict third-party cookies in Chrome marks a significant shift in the digital advertising landscape. Starting January 4, 2024, Chrome has begun limiting third-party cookies by default for 1% of its users, with plans to extend this to all users by Q3 2024....
Recently Regan, our now Client Service Manager who continues to be one of our super-duper copywriters extraordinaire gave a presentation for the Melbourne Innovation Centre about where to start with SEO. (First step should be not to write such a long-drawn-out sentences!)
Whilst at VDM she’s busy whipping our clients into SEO shape, she also likes to give back helping those small...
Google ads and social media ads are two of the most powerful marketing tools that can be used to get better conversions online, and while both can help you dominate the online market, it is important to know how to utilise them effectively.
In this blog, we’ll talk about their differences and potential so you can determine which one best suit your business.
Setting your...
Taking your brand online helps your business create an image that allows you to set your business apart from your competitors while attracting potential customers. This step requires both solid marketing and advertising efforts to ensure that you can keep pace with fast-changing digital...
GBEA WINNER - Digital Engagement Award!
In the heart of Geelong, amid the bustling world of business, there’s a team that thrives on digital creativity and innovation. Our Viewpoint Digital Media team – a dedicated crew of passionate individuals – recently embarked on a journey that...
The Power of Speaking to Someone: Why Defining Your Target Audience Matters
We as consumers, are so lucky to have an abundance of choices and an endless stream of information but this also means for businesses it’s becoming increasingly important to cut through the noise and connect...
We all know the saying ‘A picture tells a thousand words’, and that’s especially true when looking at the photos you use to market your brand.
The images you use in your business convey your branding in a way that words can’t. That’s why professional photography is vital to your brand strategy!
Here are five reasons why you should invest in professional photography for your...
You post consistently on social media! Your send out super informative emails! You have the prettiest website! You are a digital marketing master! But what’s the message your putting out to your audience? Is it relevant for your audience? Is it simple or complex? Do you think your customers and clients...
AI-driven algorithms can be useful for optimising certain aspects of a website and creating unique content. But it is important to remember that AI text generators are not perfect.
Is it better to use an AI text generator or a human to draft content?
AI text generator programs such as Chat GBT and other...