Driving business success through paid online advertising: Google Ads vs. Social Media Ads
Google ads and social media ads are two of the most powerful marketing tools that can be used to get better conversions online, and while both can help you dominate the online market, it is important to know how to utilise them effectively. In this blog, we’ll talk about their differences and potential so you can determine which one best suit your business. Setting your...
Dominating the Digital Landscape: Taking Your Brand Online
Taking your brand online helps your business create an image that allows you to set your business apart from your competitors while attracting potential customers. This step requires both solid marketing and advertising efforts to ensure that you can keep pace with fast-changing digital...
2023 GBEA WINNERS – Digital Engagement Award!
GBEA WINNER - Digital Engagement Award! In the heart of Geelong, amid the bustling world of business, there’s a team that thrives on digital creativity and innovation. Our Viewpoint Digital Media team – a dedicated crew of passionate individuals – recently embarked on a journey that...
The Power of Speaking to Someone: Why Defining Your Target Audience Matters
The Power of Speaking to Someone: Why Defining Your Target Audience Matters We as consumers, are so lucky to have an abundance of choices and an endless stream of information but this also means for businesses it’s becoming increasingly important to cut through the noise and connect...
5 reasons to invest in professional photography for your business
We all know the saying ‘A picture tells a thousand words’, and that’s especially true when looking at the photos you use to market your brand. The images you use in your business convey your branding in a way that words can’t. That’s why professional photography is vital to your brand strategy! Here are five reasons why you should invest in professional photography for your...
3 secrets to making sure your digital marketing messages gets to your audience
You post consistently on social media! Your send out super informative emails! You have the prettiest website! You are a digital marketing master! But what’s the message your putting out to your audience? Is it relevant for your audience? Is it simple or complex? Do you think your customers and clients...
Pros and Cons of using AI text generators to draft your website
AI-driven algorithms can be useful for optimising certain aspects of a website and creating unique content. But it is important to remember that AI text generators are not perfect. Is it better to use an AI text generator or a human to draft content? AI text generator programs such as Chat GBT and other...
Why online reviews are important for your business
As a business owner in the digital age, online reviews are one of the most effective ways to ensure your online presence is strong and up-to-date. Leveraging online reviews or customer feedback through popular third-party websites such as Google or Facebook is an excellent way to give your brand credibility and prospective customers confidence. Receiving Online Reviews Research...
The best time to post on social media
When’s the best time to post on your socials? We wish we could give you an exact time and day for a one-size-fits-all answer. Unfortunately, many factors will play a part in the best time to reach your audience, including social media platforms, audience, type of post and the industry you’re in. Let’s take a look! When is the best time to post for your audience?...
