Google ads and social media ads are two of the most powerful marketing tools that can be used to get better conversions online, and while both can help you dominate the online market, it is important to know how to utilise them effectively.
In this blog, we’ll talk about their differences and potential so you can determine which one best suit your business.
Setting your...
We all know the saying ‘A picture tells a thousand words’, and that’s especially true when looking at the photos you use to market your brand.
The images you use in your business convey your branding in a way that words can’t. That’s why professional photography is vital to your brand strategy!
Here are five reasons why you should invest in professional photography...
When’s the best time to post on your socials? We wish we could give you an exact time and day for a one-size-fits-all answer. Unfortunately, many factors will play a part in the best time to reach your audience, including social media platforms, audience, type of post and the industry you’re in.
Let’s take a look!
When is the best time to post for your audience?...
The holidays are a great time to reflect on the year that was and start thinking about ways to make next year even better. If you own a business, that reflection should include your digital marketing strategy. After all, your digital marketing will help you reach your target audience and achieve your business goals.
With that in mind, here are a few tips on how to optimise your...
When it comes to marketing it pays to be strategic. And, being strategic means having a plan. And having a plan means thinking things through in advance. And, sure, we all wonder when we’ll have time to plan in advance – but believe us, a little advance planning goes a long way. Keep reading for the whys and hows of social media content planning.
Key benefits of scheduling your...
In our previous blog ‘Social Media; why you should be present on more than one platform‘ we discussed the benefits of being present on various platforms of social media. So we thought it would be a great opportunity to hone in on how to boost your social following.
You can adopt many different strategies and tactics to increase your social media following. At Viewpoint Digital...
There’s no denying it, we are increasingly becoming more and more of a digital world. In 2020 and 2021, we saw nearly everyone and everything become more digitally present just to survive.
Promoting your business online
As we continue to delve deeper and deeper into this digital world it can be an...