Content Management & Why It is Important for Your Website
Your website may be attractive, informative and super stylish, which is a great start – but there needs to be more to it!
It’s also really important to think about your website’s content management. “Content management?” We hear you ask, is where you update and maintain your website with new content each month or even each week (depending on how competitive your industry is within a search result).
Our Geelong content management and digital marketing team have come together to give you a few reasons why website content management is so important for businesses from our point of view.
Okay, so let’s start at the beginning.
Website Content Management
“70% of marketers say that content marketing has increased their brand awareness.” (Source: HubSpot)
Website content management refers to the process of creating, editing, and publishing website content, such as blogs, to ensure that it meets the business’s goals and objectives. From an SEO perspective, website content management is about creating relevant, engaging, and optimised content for search engines. The better this content is produced and optimised, the better chance you have of your website coming up in a search result.
As mentioned, here are a few reasons why website content management is important so you really understand the purpose of investing the time to create it:
1. Better Search Engine Rankings
Search engine optimisation (SEO) is the practice of optimising your website’s content to rank higher on search engine results pages (SERPs). Search engines like Google prioritise websites that have fresh, high-quality content that is keyword rich. Keyword rich means that the blog is optimised for the keywords that users are searching for.
By regularly updating your website (we’re talking minimum twice a month if possible) with high-quality, optimised content, you increase your chances of ranking higher on search engine results pages. This, in turn, can drive more traffic to your website, which can lead to more leads, sales, and revenue for your business. Yay!
2. Improved User Experience
Backlinks are links from other websites to your website, and they are an important ranking factor for search engines. By creating high-quality, informative blog posts that other websites find useful and valuable, you can attract more backlinks to your website. This can help to improve your website’s search engine rankings and overall authority online.
3. Increased Website Authority
Another important factor that search engines consider when ranking websites is authority. Authority refers to the credibility and trustworthiness of a website. Websites that are seen as authoritative are more likely to rank higher on search engine results pages.
One way to increase your website’s authority is by regularly publishing high-quality, informative content that answer people’s questions. By doing so, you establish your business as an authority in your industry, which can lead to more backlinks, social shares, and overall credibility. Backlinking is an area we haven’t touched on today and something our Geelong content management and digital marketing team see alllllll the time not utilised. So we have recently created a blog about backlinking. Check it out here.
So, to wrap this up, if you can regularly create and optimise high-quality and keyword rich content, you can improve your website’s search engine rankings, user experience, and authority, which can lead to more traffic, leads, and revenue for your business!
Content Management specialists on the Bellarine Peninsula
In essence, website content management is an essential aspect of any business’s online marketing strategy, especially from an SEO specialist’s point of view.