Is your website healthy?
We’re going to cut straight to the point in this blog… having a solid online presence is crucial for any business or individual looking to make an impact. Your website is often the first point of contact between you and your potential customers, making it imperative that it provides a positive user experience (UX) and is optimised for search engine...
Don’t let SEO scare you! 3 easy (and free) ways to SEO your website
Recently Regan, our now Client Service Manager who continues to be one of our super-duper copywriters extraordinaire gave a presentation for the Melbourne Innovation Centre about where to start with SEO. (First step should be not to write such a long-drawn-out sentences!) Whilst at VDM she’s busy whipping our clients into SEO shape, she also likes to give back helping those small...
Content Management & Why It is Important for Your Website
Content Management & Why It is Important for Your Website Your website may be attractive, informative and super stylish, which is a great start – but there needs to be more to it! It’s also really important to think about your website’s...
Seven tips for website optimisation
Obviously, you want your website to be first-class, top-notch, pick of the bunch. But how? Well – let’s talk a little bit about website optimisation – the simple stuff you can do to make your site quick and easy to find, load and navigate. Here are seven quick-win approaches to improving your business’ website, increasing your site traffic and upping conversions: 1. Internal links...
White Hat SEO vs Black Hat SEO
Ah, SEO – the acronym on every website holder’s lips – perhaps without necessarily understanding all of the ins and outs and ‘rules’ of the game. Last month we discussed SEO basics and gave our top five tips for getting started with search engine optimisation. And our number one piece of advice? Become familiar with the Google SEO starter guide. This handy manual lays out general...
Where to start with SEO: Our top 5 tips
Here at Viewpoint Digital Media, one of the questions we get asked most frequently is: ‘Where should I start with SEO?’ Before we jump into getting started with SEO, though, let’s answer a question we hear perhaps even more often: What is SEO? SEO, aka Search Engine Optimisation, is the process of optimising a website so that it becomes more easily findable by relevant users. When...
SEO Tips You Need To Know!
SEO, or search engine optimised content is the secret key to unlocking Google. It attracting more viewers to a website or web page through a search engine’s “natural” unpaid search results. We know that figuring out the technical aspects to optimisation can be overwhelming sometimes, especially if you’re...
How A Happy Meal (a.k.a Perceived Incentive) Can Help Boost Your Engagement (And Potentially Sales).
Take the classic Happy Meal from McDonalds; it’s a kids’ meal with one added bonus that you don’t get in the standard meal deals, a toy. I can almost guarantee that 9 times out of 10 when offered the choice of a Big Mac and fries or a Happy Meal, kids will opt for the Happy Meal purely because of the toy....
