We’re going to cut straight to the point in this blog… having a solid online presence is crucial for any business or individual looking to make an impact.
Your website is often the first point of contact between you and your potential customers, making it imperative that it provides a positive user experience (UX) and is optimised for search engine optimisation (SEO). A well-designed website can enhance your brand’s credibility, increase engagement, and drive conversions.
However, we’ve noticed several common areas for improvement in our recent audits of various websites, from musicians and online retail stores to health services, designers, and carpentry sites. Addressing these issues can significantly improve your website’s performance and user satisfaction.
Here are some key areas to focus on:
- User Experience: A user-friendly website keeps visitors engaged and encourages them to explore further. An easily accessible contact form, for example, allows visitors to reach out without frustration. Additionally, ensuring your website is mobile-responsive caters to the growing number of users accessing the web via smartphones and tablets.
“User experience is everything. It always has been, but it’s undervalued and underinvested in. If you haven’t done your homework and invested in a killer user experience, you’re going to lose.” – Evan Williams, Co-founder of Twitter and Medium.
- Internal Linking: Internal links are like the veins of your website, connecting different pages and allowing a smooth navigation flow. This enhances the user experience and helps search engines crawl and index your site more effectively, improving your SEO rankings.
- Content & Keywords: The content on your website should be informative, engaging, and relevant to your audience. Using the right keywords and incorporating them naturally into your headings and text can improve your site’s visibility on search engines, making it easier for potential customers to find you.
- Alt Tags: Alt tags are essential for making your website accessible to visually impaired users and helping search engines understand the content of your images. This can improve your site’s SEO and ensure your images appear in search engine image results.
- Broken Links: Broken links can frustrate users and harm your website’s credibility. Regularly checking and fixing broken links ensures a smooth user experience and helps maintain your site’s reputation.
By focusing on these key areas, you can create a website that looks great and performs well in terms of user experience and search engine rankings. Investing in these aspects of your website can lead to increased engagement, higher conversion rates, and a more substantial online presence.
These tweaks are totally doable on your own, but if you ever feel stuck, our digital marketing specialists are here to help.
