As a business owner in the digital age, online reviews are one of the most effective ways to ensure your online presence is strong and up-to-date. Leveraging online reviews or customer feedback through popular third-party websites such as Google or Facebook is an excellent way to give your brand credibility and prospective customers confidence.
Receiving Online Reviews
Research...
When’s the best time to post on your socials? We wish we could give you an exact time and day for a one-size-fits-all answer. Unfortunately, many factors will play a part in the best time to reach your audience, including social media platforms, audience, type of post and the industry you’re in.
Let’s take a look!
When is the best time to post for your audience?...
Digital Content Creation in 2023!
It’s no surprise that Geelong businesses are jumping on the social media bandwagon and looking towards 2023 with a renewed focus on digital marketing.
The marketing world is changing quickly, and the digital...
The holidays are a great time to reflect on the year that was and start thinking about ways to make next year even better. If you own a business, that reflection should include your digital marketing strategy. After all, your digital marketing will help you reach your target audience and achieve your business goals.
With that in mind, here are a few tips on how to optimise your digital...
When it comes to marketing it pays to be strategic. And, being strategic means having a plan. And having a plan means thinking things through in advance. And, sure, we all wonder when we’ll have time to plan in advance – but believe us, a little advance planning goes a long way. Keep reading for the whys and hows of social media content planning.
Key benefits of scheduling your...
Email Marketing plays a huge role in your marketing strategy by creating a direct channel to your audience. It allows you to not only inform your customers of any new products, services or promotions but also helps generate brand awareness, build rapport and keep your clients engaged with your brand between sales. Sounds great, right?
It’s estimated that 99% of customers check their emails...
Ah, SEO – the acronym on every website holder’s lips – perhaps without necessarily understanding all of the ins and outs and ‘rules’ of the game.
Last month we discussed SEO basics and gave our top five tips for getting started with search engine optimisation. And our number one piece of advice? Become familiar with the Google SEO starter guide. This handy manual lays out general...
When starting your business, there are always a million and one things to consider. You’ve conducted all of your market research, drafted a business plan, registered the name, and sorted your Australian Business Number (ABN); but there’s one thing missing. Your digital marketing strategy!
Branding for your business
Creating an online presence for your company is important. It...
Here at Viewpoint Digital Media, one of the questions we get asked most frequently is: ‘Where should I start with SEO?’ Before we jump into getting started with SEO, though, let’s answer a question we hear perhaps even more often:
What is SEO?
SEO, aka Search Engine Optimisation, is the process of optimising a website so that it becomes more easily findable by relevant users. When...
In our previous blog ‘Social Media; why you should be present on more than one platform‘ we discussed the benefits of being present on various platforms of social media. So we thought it would be a great opportunity to hone in on how to boost your social following.
You can adopt many different strategies and tactics to increase your social media following. At Viewpoint Digital...