Nail your Google search with a detailed location page!
If you want to increase your local Google search rankings, you have to fill out that detailed location page first!
The internet has become an integral part of daily life. Without a doubt, there is heaps of information on the web that can help us find what people need when they’re looking up products or services at any given moment – including the location they are searching in.
Google’s detailed location page
A location page, also known as a city landing page or service area page, is a highly focused web page that encompasses all of your business location’s essential information for customers and search engines. The detailed location page includes:
- Your location’s NAP (Name, Address, Phone Number) details
- Product or service offerings
- Business hours
Regardless of your business location type (e.g. brick-and-mortar or online) your location page will have the same things. If you have multiple business locations, you need multiple detailed location pages for better google search ranking results. And it’s essential that each location page has unique content! Don’t copy the other locations exactly and change only the location! Google doesn’t like that.
Tips for a detailed location page on Google
Use the list below to tick off as many steps as possible to develop a successful location page. Each addition can help strengthen your website’s user experience. Moreover, search engine robots crawl and index your location page to rank in Google’s search engine results pages (SERPs). In other words it helps your Google search ranking! Plus it stops the same pesky call from customers asking what time you open.
Include the following on your Google detailed location page:
- Feature Identical NAP (name, address, phone number) details
- Use location-specific keywords
- Include location-specific content
- Include business hours
- Feature customer reviews
- Provide directions & share your location
- Include location-specific images
- Add relevant internal & external links
If this all seems a little overwhelming for you, then give our team of website wizards a shout. We can audit and revamp your location page to make sure your website is getting the Google search ranking it deserves!