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Did you know?

One in five consumers will stop considering a small business they haven’t used before if it doesn’t have a website? Yet 40.5% of SMBs don’t have one.* Using the right digital tools and platforms is essential to finding new customers (and helping them choose you). 

*Source: Telstra Business Intelligence Study 2019

Websites

Your website is the heart of your digital business and our VDM team will ensure yours is healthy and performing at its best. We will get your business online with a website that looks beautiful on any device, excels in user experience, loads quickly and ranks organically in search engines. In short, we’ll build you a website that will have you and us doing a #happydance.

Website Build

Our process for creating a new professional looking website that is search engine optimised provides an epic user experience includes the following steps:

RESEARCH 

We begin by performing an audit of your industry. What keywords are your competitors using? Who is your target audience and who are you missing? What are your target customers pain points?

WRITE

We begin by writing website content for you or revising your current website content making sure it is search engine optimised with keyword-rich content. 

DESIGN 

Next, we work with you to find a WordPress website theme that showcases your business. Once we’ve agreed on the design that suits your needs, we will start to create a mockup or prototype of your website. This is where we will require the images you would like to use as well as your logo. 

BUILD 

We begin to build the website using search engine optimised content you have reviewed using responsive coding (so your website is viewable on a computer AND mobile device). During the build stage, we will also integrate Google Maps, a Newsletter platform should you require one, social media icons and potentially a feed of Instagram if you’d like. We will send it to you for review before we go live to ensure you like it and it flows well. 

SEO SET-UP

Once the website is completed and correct, we undertake an SEO set-up. We add metadata and title tags for your images and video making sure each web page is optimised for search engines to find the content. 

LAUNCH & MEASURE 

Finally, we go live to the world! We submit the website to Google, linking it to Google Analytics to measure performance as well as Google Console to track the health of the website.

HOSTING

We also offer secure website hosting with an SSL certificate if required. If you are not sure who hosts your website, we can help you figure it out.

Website Audits

Your website is the anchor for your digital marketing efforts. This is where you can have your audience make the conversion or action you are targeting in your marketing.

A website audit is the first step to improving your website’s efficiency and visibility, increasing traffic and performance, not to mention potentially improving your organic Google search ranking. #pageone here you come.

If you’re finding your website isn’t ticking the boxes or is outdated, get in touch and book yourself a website audit! We explain where your website can be improved.

Recent Projects

Like to Know More?

Connect with us to discuss how Viewpoint Digital Media can increase your online visibility with website design and development, or an audit.