Email Marketing plays a huge role in your marketing strategy by creating a direct channel to your audience. It allows you to not only inform your customers of any new products, services or promotions but also helps generate brand awareness, build rapport and keep your clients engaged with your brand between sales. Sounds great, right?
It’s estimated that 99% of customers check their emails daily! Making it the easiest way to reach your audience directly and getting them clicking onto your website or socials in no time.
The team at Viewpoint Digital Media can help you develop your Digital Marketing Strategy and leverage all that Email Marketing has to offer by creating a relationship between you and your target audience directly in their inbox.
But if you’re keen to tackle Email Marketing yourself, check out our top tips to get you started.
Know your Audience
Your audience’s wants and needs should be at the forefront of your mind when designing your emails. After all, they’re the ones you want to appeal to.
Getting to know your audience first is a sure way of tailoring your email content to get them clicking straight through to what you have to offer. Whether it be that new stock that’s just landed or that item they’ve been eyeing off that’s just gone on sale, the way you let the customer know is important.
Hint – Make sure to personalise your emails by using their name. We’re all friends here, and it’s more likely to catch their eye!
While the subject line may seem like the smallest part, it’s what they’ll see first, so it’s got to make an impression, or it’ll remain unopened.
Some things to consider for your subject line –
- Take note of previous subject lines that have been successful
- Keep it simple!
- Tell them what’s inside and show them the value of opening it
- Personalise it to make your customer feel special straight away
- Create a sense of importance
- Don’t be afraid to use humour or puns
- Use relevant emojis to capture the reader’s attention.
Your email copy
Keep it short and sweet!
Keeping the contents of the email clear and concise is vital for your readers to understand the email’s message and get them clicking through.
Putting too much information or big blocks of text is a sure way for the reader to doze off, which is the last thing you want.
Using puns and jokes throughout your copy is a great way to keep things light and get the attention of your reader. Plus, they’re more likely to remember what you’ve said if it’s catchy.
Tip – Incorporate Action words such as ‘Buy’ or ‘Dine’ to influence the action you want the customer to take
Add in some visuals
The best thing to accompany your text? Visuals!
Combining pictures and GIFs throughout your copy is the best way to promote your products or services as well as keeping the content of your email memorable. A win-win!
Call to Action
You’ve drafted your email, typed a 10/10 subject line and decided what you want your customer to do. But now it’s time to let the customer know too. Enter the Call to Action (CTA).
A CTA such as ‘buy now’ tells the reader exactly what action you want them to take. Combine that with a link directly to your store’s page, and voila! You’ve made the buyer’s job much easier.
Having one main CTA is key to not confusing the audience and ensuring your message gets across.