Smart Marketing Moves Before June 30

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MAY EOFY Digital Marketing Agency Geelong Digital Marketing

02 May Smart Marketing Moves Before June 30

Posted at 07:55h in Digital Marketing by

Let’s be real: the end of financial year isn’t usually the sexiest topic on the calendar. But if you’re in business, EOFY is your secret weapon… especially when it comes to marketing. 

We’re not talking about last-minute sales or dusting off that old MailChimp template from 2022. This is your chance to get strategic, make your budget work harder, and walk into the new financial year with serious momentum. 

Here’s what we’re encouraging businesses to do in May and June: 

  1. Audit what’s working and what’s not

Before you spend more money on marketing, pause. Are your campaigns actually driving results? Is your website still converting? Are you speaking to the right audience in the right way? 

EOFY is the perfect time to review what’s humming along and what’s just… meh. Data doesn’t lie — and we can help you read the story it’s telling.  

  1. Spend smarter (Especially if there’s budget left)

Got leftover marketing dollars? Don’t let them go to waste. Topping up your Google Ads, investing in a high-performing email campaign, or creating some SEO-rich content now can make a real impact and potentially give your accountant something to smile about, too. 

Think of it like the last pour of a great bottle of wine: make it count. 

  1. Set the stage for a strong FY25

Don’t wait until July to start scrambling a new plan together. This is your moment to reset, realign, and go into FY25 with a clear strategy. Where are your best opportunities? Where’s the low-hanging fruit? What do your customers need from you next? 

A killer digital strategy doesn’t happen by accident, it’s planned… we know a really great digital marketing agency.. hint hint 😉   

  1. Tidy up your digital house

Let’s be honest, some aspects of your online presence require a refresh. Maybe your website is a bit 2019. Maybe your Google Ads haven’t been touched in months. Or maybe your content calendar is more of a content wish list. 

Use EOFY as your excuse to set aside some time in your calendar to clean up and get sharp again.  

  1. Get pro help if you need it

If EOFY has you feeling a bit overwhelmed, you’re not alone. And you don’t have to DIY your way through it. We partner with businesses like yours to create smart, results-driven digital strategies that deliver tangible results. 

We’ll help you discuss with you what matters, what can wait, and what will move the needle.  

Make EOFY work harder for you! 

If you’re ready to make EOFY more than just a financial deadline, we’re here to talk. Whether it’s auditing your digital performance, refreshing your content, or building a strategy for the year ahead, we’ve got you. AND if you are not quite ready for an agency… our CEO, Dominique, and Regan, our Client Services Manager, support businesses with mentoring through the Digital Solutions Program. All you need is an ABN.  

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