Google Ads vs. Social Media Ads: Which is Best for Your Business?Â
When it comes to online paid advertising, there are numerous advertising methods available to businesses. Two of the most popular methods are Google Ads and Social Media Ads. Both
Digital Marketing Insights
Here, our Viewpoint Digital Media team share the latest in digital marketing, offering fresh insights and practical tips. Whether you’re boosting your brand or just browsing for ideas, you’ll find plenty of inspiration and useful strategies right here!Â
5 reasons to invest in professional photography for your business
We all know the saying ‘A picture tells a thousand words’, and that’s especially true when looking at the photos you use to market your brand. The images you use in you
3 secrets to making sure your digital marketing messages gets to your audienceÂ
You post consistently on social media! Your send out super informative emails! You have the prettiest website! You are a digital marketing master! But what’s the message your
Pros and Cons of using AI text generators to draft your website
AI-driven algorithms can be useful for optimising certain aspects of a website and creating unique content. But it is important to remember that AI text generators are not perfect.
Why online reviews are important for your business
As a business owner in the digital age, online reviews are one of the most effective ways to ensure your online presence is strong and up-to-date. Leveraging online reviews or cust
The best time to post on social media
When’s the best time to post on your socials? We wish we could give you an exact time and day for a one-size-fits-all answer. Unfortunately, many factors will play a part in the
Digital Content Creation in 2023!
Digital Content Creation in 2023! It’s no surprise that Geelong businesses are jumping on the social media bandwagon and looking towards 2023 with a renewed focus on digital
How to Optimise Your Digital Marketing for Christmas Time
The holidays are a great time to reflect on the year that was and start thinking about ways to make next year even better. If you own a business, that reflection should include you
Why you should plan your social media content in advance
When it comes to marketing it pays to be strategic. And, being strategic means having a plan. And having a plan means thinking things through in advance. And, sure, we all wonder w