09 Apr Google’s AI Overview: Why should you boost your visibility online?
If you have Googled anything lately, you probably came across those instant answers at the top of your search results. This is the newest AI Overview, a feature that gives a summary using the information it gathered online, and this is quickly changing the way people search online.
For small businesses, this could pose a challenge, but can also become an opportunity if you work well with SEO. Here’s what you need to know on how to rank up with AI results and stay visible to your online audience.
What is an AI Overview?
AI Overview is part of Google’s search generative experience (SGE), which gives a quick summary of queries based on multiple sources. So, instead of clicking through several links to find what you’re after, Google gives you instant information along with its sources.
How can it affect your business?
When people search online and Google presents them with almost everything, your audience will be less likely to scroll down or click through to individual websites. Unless your content was included, this change will most likely affect the clicks and visitor count on your website.
Why does your content matter?
No matter how this changes the search behaviour of many people, Google still needs your content to fill in its AI search results. If your content is clear, well-structured, and helpful, you have a better chance of being featured in these overviews. Here are some expert tips to make sure that your content is ready for AI based search results:
- Optimise for informational queries: Draft a clear, relatable and easy-to-read content for your website. Focus on answering “how,” “what,” and “why” questions.
- Structure your content logically: Use headings, subheadings, bullet points, and lists to improve readability and help search engines understand your content.
- Enhance your website performance: Use a responsive design and compress images to speed up load times, keeping your visitors engaged and reducing bounce rate.
These tips will help Google’s AI tools crawl, understand, and rank your content in different search results.
Make your business visible through AI
AI Overviews are becoming the new normal and starting to shift the traffic patterns of people online. By making your content clear and directly aligned to what your target is looking for, you can stay ahead of the competition.
Our team at Viewpoint Digital Media can help create, strategise and manage your content to fit with Googl’es new AI algorithm. Feel free to reach out and we will help you optimise your website for a stronger digital presence.