The Benefits of Writing a Blog
Not only does a blog page offer your audience insightful and valuable information, but writing blogs for your website is important for maximising search engine results, optimising SEO and driving website traffic.
Still...
While technology has revolutionised how we connect and communicate, the value of face-to-face interactions remains unparalleled. This is where networking events come into play.
Networking with the VDM team
Dom, Regan and Deej recently attended an After 5 Networking Event with the Geelong Chamber of Commerce. As nerve-wracking as putting yourself out there is, the results were well...
When it comes to online paid advertising, there are numerous advertising methods available to businesses. Two of the most popular methods are Google Ads and Social Media Ads. Both methods are effective in promoting your business and increasing visibility, but they differ in several ways. So what should you be using? Let’s compare and contrast the differences between advertising on...
As a business owner in the digital age, online reviews are one of the most effective ways to ensure your online presence is strong and up-to-date. Leveraging online reviews or customer feedback through popular third-party websites such as Google or Facebook is an excellent way to give your brand credibility and prospective customers confidence.
Receiving Online Reviews
Research...
When’s the best time to post on your socials? We wish we could give you an exact time and day for a one-size-fits-all answer. Unfortunately, many factors will play a part in the best time to reach your audience, including social media platforms, audience, type of post and the industry you’re in.
Let’s take a look!
When is the best time to post for your audience?...
Digital Content Creation in 2023!
It’s no surprise that Geelong businesses are jumping on the social media bandwagon and looking towards 2023 with a renewed focus on digital marketing.
The marketing world is changing quickly, and the digital...
The holidays are a great time to reflect on the year that was and start thinking about ways to make next year even better. If you own a business, that reflection should include your digital marketing strategy. After all, your digital marketing will help you reach your target audience and achieve your business goals.
With that in mind, here are a few tips on how to optimise your digital...
When it comes to marketing it pays to be strategic. And, being strategic means having a plan. And having a plan means thinking things through in advance. And, sure, we all wonder when we’ll have time to plan in advance – but believe us, a little advance planning goes a long way. Keep reading for the whys and hows of social media content planning.
Key benefits of scheduling your...
Obviously, you want your website to be first-class, top-notch, pick of the bunch. But how? Well – let’s talk a little bit about website optimisation – the simple stuff you can do to make your site quick and easy to find, load and navigate.
Here are seven quick-win approaches to improving your business’ website, increasing your site traffic and upping conversions:
1. Internal...
Email Marketing plays a huge role in your marketing strategy by creating a direct channel to your audience. It allows you to not only inform your customers of any new products, services or promotions but also helps generate brand awareness, build rapport and keep your clients engaged with your brand between sales. Sounds great, right?
It’s estimated that 99% of customers check their emails...