20 Jun SEO vs. Local SEO: What’s the difference and why it matters for your business
Search engines play a key role in helping people find services, and that’s especially true for small businesses in Geelong. If you’re trying to improve your online presence, you’ve probably encountered ‘SEO Geelong’ as a term. But how is that different from the local SEO? And which one is the right fit?
In this blog, we will break down their differences. From the way they work, when to use each, and how Viewpoint Digital Media can help build a strategy supporting small businesses SEO in Geelong.
Traditional SEO vs. Local SEO
Both ways of working with SEO can improve your brand visibility. However, choosing the best strategy to aim your target audience can help you reach your goal.
Traditional SEO
Traditional SEO helps your website appear in broad search results. It is useful when your customers come from all over the state or country. It focuses on improving site speed, structure, content, and builds backlinks from trusted sites to boost credibility and rankings.
Businesses working with Viewpoint Digital Media often start with these foundational steps before layering in more targeted strategies.
Local SEO
While working on the factors mentioned above, Local SEO focuses on a more specific target or location-based searches. It helps your business show up when someone nearby searches for a service like “best hairdresser in Geelong” or “emergency plumber near me.” These searches have strong location intent.
Local SEO includes map listings, reviews, and accurate local contact details. It also uses keywords that match your area to help build credibility from the community.
Benefits of having SEO strategy for your business
1. Boosting your local visibility
For many businesses in Geelong, local SEO is the place to start. Most customers are looking for services nearby, and that’s why showing up in those results matters. If you run a health clinic, café, or trade-based businesses, this can help you set up bookings and foot traffic in your community.
2. Expand your reach
If your business sells online or works across a wider region, strong SEO can help you reach more customers. In some cases, small business SEO often combines both approaches helping you appear in map results and rank for broader, service-based keywords.
3. Achieve great results
Both local and traditional SEO can help you reach audience and drive results for your business. Working with a team that understands the balance between local SEO and SEO Geelong can make all the difference. Viewpoint Digital Media has over 15 years of experience working with a wide range of businesses based in Geelong and further, meaning we have the strategies to know what might work best for you.
How to make your SEO Geelong plan work?
A strong SEO foundation helps your business grow. Here’s our tip to help you get moving:
- Set up your Google Business Profile
- Create content that is useful and location aware
- Add local keywords to your website content
- Keep your business details consistent across directories
- Collect and respond to customer reviews
Work with trusted SEO Geelong experts
Growing your visibility will take time and is more than a quick fix. It requires clarity, care, and consistency. That’s why Viewpoint Digital Media helps businesses across Geelong build SEO strategies that drive results. We know how to combine local SEO and small business SEO in a way that feels real and is seen.
Ready to connect online? Reach out to our team and we’ll help you get started.