We all know the saying ‘A picture tells a thousand words’, and that’s especially true when looking at the photos you use to market your brand.
The images you use in your business convey your branding in a way that words can’t. That’s why professional photography is vital to your brand strategy!
Here are five reasons why you should invest in professional photography for your business
1. The statistics
If you’re trying to reach new customers and engage with your audiences, then social media is a must!
If you’re still thinking that you can get away with posting whatever photos you want on your socials, then these stats might show you how important photos are and why they need to stand out amongst all the others.
- Facebook posts with images get 2.3 times more engagement than posts without
- 71.9% of posts on Instagram are photos, and 13.9% of posts are carousels
- Over 200 million users check out at least 1 business profile on Instagram a day
2. Your media represents your brand
Firstly, the media you put out on your socials and website will be the first thing a potential client looks at.
Photos should match the styling, branding and messaging you’re trying to convey. High-quality images reflecting your brand strategy and product will immediately engage that customer and show them you’re serious about what you do!
Blurry images or irrelevant stock photos will lead to that customer closing your site tab immediately. Why? Because the content isn’t engaging and your brand loses its credibility.
And we’re here to tell you that no matter how good of a camera the new iPhone has, it simply won’t compare to the image from a professional photographer when you are trying to highlight your products.
3. Stock photos vs. Professional photography
There’s no denying that stock images can be a great option that offers professional-looking photography. The problem is that they’re available to anybody. That means that any other brand (including your competitors!) can use the same images.
Professional photos, on the other hand, offer the same professionalism but are unique to you. They highlight exactly what you want to show your audience and work towards creating brand awareness specific to your brand.
That’s not to say that stock images shouldn’t be used – they can make great content throughout your socials or website. However, it’s important to intertwine them with your own photos – balance is key!
4. Photos are assets to your brand
Investing in professional photography is investing in versatile assets for your brand!
These photos don’t only have to be used to tell a story on your website but can be engaging content on your socials, as part of your Google business page, and even on any traditional marketing your brand may need.
5. Standing out from your competitors
Professional photography will give you a competitive edge over your competitors.
Looking back at the stats, you’ll remember that there are a lot of images on socials that you’ll be competing for your audience’s attention!
If it comes to a customer deciding which google ad to click through to, you guessed it, the one with a high-quality image will win every time.
Professional photography in Ocean Grove
If you’re not using professional photography, chances are your brand is being overlooked by potential customers. If you’re ready to level up your socials with professional shots that capture your brand, get in touch with the team at Viewpoint Digital Media on 0432 049 330 or email [email protected]