Social media strategies for small businesses

Viewpoint Digital Media are passionate about assisting small businesses to unlock success through the power of social media. In this blog we’ll look at some key strategies for small businesses to utilise in their social media, and how they can help you to stand out from the crowd. 

How do I make social media work for my small business? 

Thriving in the digital world is crucial for businesses of all sizes whether you’re in Melbourne, Ballarat, Geelong or really any part of the world. From brand awareness to boosting conversions, well-crafted social media can make a huge difference to the health of your small business.

Choose the right social media platforms

What might work for one business, may not be suitable for another. For instance, if your business sells eye-catching products you might have success with creating viral videos for TikTok. But if you’re a local service based business, you might find that educational content for Instagram and Facebook is better suited to your offerings. Also keep in mind your target audiences’ demographic, and what social media platforms these people are using more frequently.  

Set your social media goals 

To have a healthy social media strategy for your business, it’s important to know what you want to achieve from your content output. Perhaps you have a referral-based business and simply want to maintain social media for brand recognition and trust. Or maybe you rely on regular social media promotions and incentives to drive the bulk of your sales. Setting specific goals will help to make your social media posts meaningful, and will help you to better measure your progress over time. 

Experiment with different content 

Finding the type of content that best resonates with your target audience can take some trial and error. If you’ve mainly focused on written content and infographics with little success, you might consider experimenting with eye-catching video content or user-generated content to boost your brand’s engagement and visibility on social media. 

Stay consistent 

Social media can feel like a 24/7 job – which is where we come in, your Geelong social media agency. 

Our team at Viewpoint Digital Media expertly craft monthly social media schedules for your business, to ensure that your online presence is consistent with your brand and your messaging whilst targeting your audience.  

Viewpoint Digital Media can help with your Geelong business’s social media management. 

As a social media agency in Geelong, Viewpoint Digital Media can help to ensure that your social media output is best serving your goals. If your business needs help with social media, get in touch today.