Active vs Passive Voice: Boost your SEO and Marketing Success
Knowing the difference between the active and passive voice helps you write content that gets attention and ranks well in search engines. An active voice puts the subject first, wh
Digital Marketing Insights
Here, our Viewpoint Digital Media team share the latest in digital marketing, offering fresh insights and practical tips. Whether you’re boosting your brand or just browsing for ideas, you’ll find plenty of inspiration and useful strategies right here!Â
Professional Videography vs Social Media Reels: When to Use Each
Professional videography vs reels – Which one does your brand need? Videos rule the online world, but not all videos do the same job. Some grab attention quickly, while other
Meta’s Threads Instagram Ads: Can this bold move revive the platform?
In the fluid space of social media, platforms need to adapt to survive. Threads, launched in mid-June of 2023, is Meta’s text-based app, which competes with the late app ‘Twitt
How AI Personalised Customer Experiences Create Growth in 2025
In 2025, businesses will start using AI-personalised customer experiences more and more to connect with their customers in easy and smart ways. Â Â AI helps brands know what peop
Ready to hit refresh on your website?
Your website often gives potential customers the first impression of your business. Before we kick off any digital campaign for a client, we always review the website first. If a s
Social media strategies for small businesses
Viewpoint Digital Media are passionate about assisting small businesses to unlock success through the power of social media. In this blog we’ll look at some key strategies for sm
Is your website healthy? Â
We’re going to cut straight to the point in this blog… having a solid online presence is crucial for any business or individual looking to make an impact.  Â
Google is hungry for Cookies! Â
2024 – Change is in the air for many people and many businesses… including Google!  Google’s recent move to restrict third-party cookies in Chrome marks
Don’t let SEO scare you! 3 easy (and free) ways to SEO your website Â
Recently Regan, our now Client Service Manager who continues to be one of our super-duper copywriters extraordinaire gave a presentation for the Melbourne Innovation Centre about w