Here, our Viewpoint Digital Media team share the latest in digital marketing, offering fresh insights and practical tips. Whether you’re boosting your brand or just browsing for ideas, you’ll find plenty of inspiration and useful strategies right here!Â
Over the past few years, the rise of TikTok and Instagram Reels has made one thing clear. Video is one of the fastest and most effective ways for service businesses to show who the
Search behaviour has changed dramatically in recent years. People still use Google, but they are also asking questions through AI tools and expecting instant answers. Because of th
Search is changing fast, and Answer Engine Optimisation (AEO) is becoming essential for being found online. This guide explains what AEO means, how AI-led search works, and why ser
Strong content only achieves impact when people are online to see it. Knowing the best time to post on social media helps your message reach more people, drive faster engagement, a
A website is more than just a digital storefront. It is where design and strategy meet. While a beautiful website can attract visitors, it also needs to be found online. That is wh
The digital world never stands still, and neither should your marketing. Each year brings new tools, smarter systems, and better ways to connect with your audience. In 2026, servic
Reach more local clients with smart SEO Want nearby clients to find you first? This guide explains how local SEO for service businesses helps clinics, law firms, accountants, and t
Why your website might be invisible (and how to fix it) Having a weak website is like releasing a balloon into the sky; it disappears quickly and struggles to stand out. If your si
Integrated marketing in Geelong: a smarter way to grow For businesses across Geelong, integrated marketing connects every channel to one clear plan, and that plan drives stronger R