Paid advertising vs organic search: How to build a balanced strategy
If you want your business to grow online, understanding the difference between organic search and paid advertising is essential. Both are powerful tools that, when used together in
Digital Marketing Insights
Here, our Viewpoint Digital Media team share the latest in digital marketing, offering fresh insights and practical tips. Whether you’re boosting your brand or just browsing for ideas, you’ll find plenty of inspiration and useful strategies right here!Â
5 types of email marketing campaigns: How to pick the right one for your business
A smart email marketing campaign helps you connect with your audience, grow your brand, and drive more online sales. But with inboxes flooded with offers, updates, and promotions,
Social media management tips for small businesses in Geelong
If you’re a small business owner, showing up where your customers are is important. Today, that means being present on social media platforms so people can notice your brand.
SEO vs. Local SEO: What’s the difference and why it matters for your business
Search engines play a key role in helping people find services, and that’s especially true for small businesses in Geelong. If you’re trying to improve your online presence, yo
Why small businesses need to maximise local search engine optimisation (SEO) practice
Local search engine optimisation is one of the strongest digital marketing strategies available to small businesses today. It connects brands with nearby customers exactly when the
How SEO-driven (or focused) website development can change your business’s online success
Why your website might be invisible (and how to fix it) Having a weak website is like releasing a balloon into the sky it disappears quickly and struggles to stand out. If your web
Smart Marketing Moves Before June 30
Let’s be real: the end of financial year isn’t usually the sexiest topic on the calendar. But if you’re in business, EOFY is your secret weapon… especially when it come
Google’s AI Overview: Why should you boost your visibility online?
If you have Googled anything lately, you probably came across those instant answers at the top of your search results. This is the newest AI Overview, a feature that gives a summar
How do I market my Geelong dental practice?
Marketing for dentists has changed. Strategies that worked even a few years ago just don’t cut it anymore. With more competition, smarter patients, and tighter digital spaces, it