Here, our Viewpoint Digital Media team share the latest in digital marketing, offering fresh insights and practical tips. Whether you’re boosting your brand or just browsing for ideas, you’ll find plenty of inspiration and useful strategies right here!Â
Local search engine optimisation is one of the strongest digital marketing strategies available to small businesses today. It connects brands with nearby customers exactly when the
Why your website might be invisible (and how to fix it) Having a weak website is like releasing a balloon into the sky it disappears quickly and struggles to stand out. If your web
Let’s be real: the end of financial year isn’t usually the sexiest topic on the calendar. But if you’re in business, EOFY is your secret weapon… especially when it come
If you have Googled anything lately, you probably came across those instant answers at the top of your search results. This is the newest AI Overview, a feature that gives a summar
Marketing for dentists has changed. Strategies that worked even a few years ago just don’t cut it anymore. With more competition, smarter patients, and tighter digital spaces,
Imagine trying to have a conversation with someone you don’t know. It’s awkward, isn’t it? Now think of your marketing in the same way. Without building real conn
People no longer solely rely on word-of-mouth to find a doctor or healthcare provider. Instead, they search online, check reviews, and visit websites before making decisions. If a
Short-form video marketing is a must-have strategy in 2025. Platforms like TikTok, Instagram Reels, and YouTube Shorts and the perfect place to grab attention. These quick, fun vid
Knowing the difference between the active and passive voice helps you write content that gets attention and ranks well in search engines. An active voice puts the subject first, wh