How do I market my Geelong dental practice?

Marketing for dentists has changed. 

Strategies that worked even a few years ago just don’t cut it anymore. With more competition, smarter patients, and tighter digital spaces, it’s never been more important than getting your approach right. If you want to grow your clinic, marketing for dentists in 2025 needs to be sharper, more strategic, and grounded in real results. 

Why old tactics aren’t working anymore 

In 2019, having a basic website and an Instagram account may have felt like enough. But digital habits have shifted. Patients want speed, clarity, and trust from the moment they find you online. If you’re clinic hasn’t adapted, you’re likely missing out on new bookings. 

Keyword stuffing? Useless. Stock images and generic copy? Forget it. Successful marketing for dentists now requires targeted content, fast-loading websites, and active local SEO. 

What’s working in 2025… and what’s not 

Here’s a breakdown of where marketing stands today: 

What’s working: 

Short-form video, real patient reviews, educational content, local SEO, and mobile-friendly designs. Google Ads and SEO are also strong performers when done correctly. 

What’s falling flat: 

Generic social media posts, outdated and slow websites, passive SEO strategies, and set-and-forget marketing plans. If you’re strategy hasn’t been refreshed in a while, it’s probably a good time to rethink it. 

What needs to be in your 2025 strategy to improve marketing for dentists 

To keep up with patient expectations and stay ahead of competitors, marketing for dentists should now include: 

• A clear, fast-loading website with easy online booking forms. 

• Content that answers patient questions and builds trust. 

• A strong local presence. Your Google Business Profile matters more than ever. 

• Paid advertising focused on high-value services like whitening or Invisalign. 

• Consistent branding across all platforms. 

To boost your marketing and ensure growth, these updates are no longer optional; they’re essential. 

Why local context matters 

If you’re operating in regional or suburban areas, working with an agency that understands your location can make all the difference. That’s where our Geelong based dental marketing services come in. Knowing how patients search locally, like what they care about and how they choose a clinic, enables you to build stronger and smarter strategies.  

Our Viewpoint Digital Media team has been working with health and dental practices on their digital marketing for 10+ years. We’ve developed the AHPRA knowledge and what is required to build tailored strategies that help our dentistry clients stand out. From Google Ad campaigns to SEO to high-converting dental care websites, we know how to bring actual patients through the door. 

The role of content in building patient trust 

Marketing for dentists isn’t just about rankings; it’s also about reputation. Sharing content such as team profiles, patients’ stories, and oral health tips builds familiarity before patients even walk through the door. 

Our experienced Geelong dental digital marketing specialists can help local dentists shine. Our team works closely with clients to craft messaging that reflects your brand values and tone of voice.

Don’t fall behind; move forward with confidence 

If you’re unsure where your current marketing stands, now is the perfect time to review it. A quick audit can show you what’s working, what’s dated, and where to focus next. 

Viewpoint Digital Media is here to help. We don’t do fluff. We create strategies that work. When it comes to dentists in Geelong, we know how to get dentists noticed through digital marketing. If you’re interested in growing your marketing strategies, contact our friendly team to get started.