Networking – the benefits, the barriers and why you should do it 

Networking – the benefits, the barriers and why you should do it 

While technology has revolutionised how we connect and communicate, the value of face-to-face interactions remains unparalleled. This is where networking events come into play.   

Networking with the VDM team 

Dom, Regan and Deej recently attended an After 5 Networking Event with the Geelong Chamber of Commerce. As nerve-wracking as putting yourself out there is, the results were well worth it! We were lucky enough to chat with like-minded professionals, foster unique partnerships with fellow networkers of all different professions and generate multiple leads to the business!  

So, if you’re nervous about delving into the world of networking or unsure if it’s right for you, here are five benefits.

Networking to expand your network  

This one is a no-brainer and may seem obvious, but at the end of the day, this is what networking is all about!  

Networking events serve as a hub for professionals from different industries, allowing you to build a robust network. Expanding your network with individuals from various industries allows you to connect with potential clients, partners and industry influencers. Leading to genuine connections with people that you simply can’t get from an online meeting.  

Generate referrals and leads  

We’ve all heard the expression, “It’s not about what you know, but who you know”, and that’s where networking comes in. Word-of-mouth marketing remains one of the most powerful tools for acquiring new customers, and a networking event provides an ideal setting for generating referrals and leads for your business.  

Those genuine face-to-face connections will be infinitely valuable to you when your business is at the top of their mind the next time their friend is looking for a referral for your services.  

Building your brand through networking 

No one knows your brand like you do – and networking is the time to show it!  

These events give you the perfect platform to showcase your brand. Making a memorable impression can lead to increased brand awareness and potential business opportunities in the future.  

Knowledge sharing 

Say hello to continuous learning and personal growth!  

While it’s easy to get caught up in talking about yourself and your business, networking events can be an invaluable tool for a wealth of knowledge and expertise from industry peers.  

Engaging in conversations and sharing experiences with peers can provide fresh perspectives, innovative ideas, and even solutions to existing challenges.   

Staying up to date with trends  

It’s already hard enough to keep up with the ever-changing nature of your business landscape. Industry trends are changing continuously, and your business needs to adapt to maintain a competitive edge. The beauty of a networking event is that it can foster conversations and idea exchanges amongst peers from your industry, keeping you up-to-date and your ideas fresh!  

Network like a pro! 

A combination of online and offline marketing will always be beneficial, and using a networking event to market your brand is no exception! There’s no denying the internet is a powerful tool for your business but tying it in with a networking event here, and there can play a vital role in growing your business.   

Who’s keen to attend the next Geelong Chamber event with us?