We’re living in a new era — never before has the market been so open to buying online. Demand is through the roof, and supply is following suit.
The pandemic presented a massive opportunity for businesses of all sizes in online marketing. From 2021 to 2022, Australian online retail spending grew 35% according to IAB. So whether you’re just getting started in online marketing or you’ve been doing it for years, now is the time to double down on your efforts.
So, how do you capitalise on business growth with online marketing? It’s no longer about single touchpoint advertising or highly tailored online ad funnels. Business growth will come to those who can curate omnichannel strategies, cleverly use microcontent, and deliver consistent customer experiences.
Marketing in 2022 is all about authenticity. Brands that can better relate to their customers and connect emotionally will be the businesses coming out on top. Throw in a heavy dose of empathy, and you’ve found the formula for winning over your customers.
But what does authentic marketing actually mean?
People want to buy from brands that stand for something and align with their own personal beliefs. Showcase your business personality, who owns the business and what you believe in.
Get your business found online
For businesses in Geelong, Ocean Grove and the surrounding areas, we suggest investing in digital marketing and digital media assets, such as videography and photography.
Digital marketing is an essential part of any business strategy. Get found on Google and social media for what you do. It’s one of the most effective ways to reach your target audience.
The consumption landscape has changed, and the numbers say it all:
- 56% of online shoppers nationwide increased buying frequency in 2021, and 84% of those who spent more in 2020 have maintained that level of spending since. – IAB
- 76% of Australian shoppers use the internet as their primary way to shop. For those who prefer classic brick-and-mortar transactions, 90% still search online for their product first. – Google
With so much opportunity on the table, there’s no excuse not to invest in digital marketing. Viewpoint Digital Media is a Geelong digital marketing agency that can help if you’re unsure where to start.
Contact us today to learn more about how we can help you take your business to the next level.