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‘Sleigh’ your digital marketing this Christmas

Can you hear them? The jingle of bells are progressively growing louder and it can only mean one, scary thing…Christmas is almost here! But rather than let the jolly red man sneak up on you and send your plans off-track, we thought we’d share some Christmas marketing ideas for small businesses. They’ll help get you on the front foot this festive season and “sleigh” your Christmas promotions.

  1. Create a Christmas offer for existing customers

Did you know, the probability of selling something to an existing customer is a whopping 60-70%. Compare that to a lowly 5-20% for new customers, why wouldn’t you focus your Christmas promotion ideas towards shoppers you’ve already served?

So what could this Christmas promotion look like? You could give away a time-sensitive discount (to get them acting fast), a bonus service or product when spending a certain dollar amount (hello upsell!). Or, if you’re product-based biz, you could offer exclusive free shipping for the month of December.

  1. Use seasonal copy in your digital ads strategy

This tip is pretty simple but super powerful. In order to get your product or service in front of the eyes of potential shoppers, it’s important to put yourself in their shoes; how would they be searching Google for potential gifts?

Some search term examples would be:

  • “Early Christmas shopping ideas” or “what’s popular this Christmas” (great for products or services)
  • “Christmas trip ideas” or “Christmas getaways” (great for travel businesses)
  • “Christmas party venues” or “office Christmas parties” (perfect for hospitality venues)

By dialling in on these niche seasonal keywords that relate to your business early on, you are giving your small business a head start over the competition.

  1. Leverage your socials to promote gift ideas

Get your followers in the Christmas spirit by incorporating seasonally themed posts amongst your feed. In each post, be sure to have a clear CTA (call to action) that prompts your followers to purchase your product or service as a gift to give to friends and families or even to themselves!

This simple and easy Christmas promotion idea is a sure-fire way to help increase sales over the Silly Season.

  1. Get festive on your site

Just like you would put up decorations in your office, or tinker around with festive lights, so too should you think about embellishing your digital space. By adding in some festive placements you are getting your customers into the Xmas-mind frame, prompting them to think about future gift-giving.

This cost-effective Christmas marketing idea is just another way to help increase Christmas sales for your small business.

  1. Offer a gift wrapping service

Last but not least, the pièce de résistance of your Christmas promotion strategy. The oh so simple offer of gift wrapping. This small gesture will take you leaps and bounds ahead of your competition as potential customers will opt for your product since it ticks off not one, but two steps from their gift-giving to-do list.

Are you a service-based biz? No worries. Offer Christmas themed gift cards or tie a decorative ribbon around your offer. Easy peasy.

So that’s a wrap (pun intended) from us! Why not give a few of these Christmas promotion ideas ago? Or if you’re strapped for time, invest in some help from your friendly neighbourhood digital marketing team? You’ll be setting yourself up for your best Christmas ever.