Social Media DIY Tips for Bellarine Businesses
So, you’ve got a business and you’ve got the works when it comes to social media platforms – Facebook, Instagram, LinkedIn maybe, even a website perhaps – but you don’t have the marketing budget to invest in social media or Google ads. That’s ok. Just because you may not be in the position to spend some pennies on digital marketing, doesn’t mean there aren’t things you can do organically to help get your brand noticed online.
In this blog, we’ll take you through some tips for the main social platforms that you can implement without breaking the bank.
Let’s start with the platform that nearly every person has used at least once in their lifetime – Google. If you haven’t already, we highly recommend setting up a Google My Business account. This free platform means you can easily connect with customers across Google Search and Maps. You can even advertise any offers you have and highlight products/services.
To get the most out of a Google My Business account though, make sure your profile is fully set up with all the bells and whistles; from opening hours to linking to any of your social accounts and displaying your contact information.
According to recent data from Facebook it is estimated that there are roughly 16 million active users (in Australia) on the social platform – that is approximately 62% of the country’s population. That’s potentially 16 million people that could be coming across your business if you have a Facebook Business page. Like a Google My Business account, having a Facebook Business page is completely free of charge.
So how can you get the most out of this platform? Well, firstly make sure your page is fully set up and optimised. Even completing simple tasks to establish your Page’s identity, like uploading a profile picture, choosing a category relevant to your business and filling in the about section can make all the difference. If you have other social media platforms such as Instagram or LinkedIn and a website, don’t forget to link these to your page too.
Having a Facebook Business page allows you to utilise free tools the platform offers such as adding appointment bookings, hosting online events, posting job opportunities and even interacting with your customers via Messenger.
To get the most out of this platform we also recommend posting regularly and making sure that what you are posting is relevant to your brand so potential customers/clients can feel as though they are benefiting from your content – check out our previous blog post on nailing your social media posts!
Recent stats indicate there are roughly 13 million Australian users on Instagram, that’s another 13 million people that could be coming into contact with your business. While the ever-changing algorithms of this platform can be challenging to navigate, we’d still consider it worthwhile to have an Instagram business account.
Just like Facebook, make sure you’ve set up and optimised your account once it’s created – use the bio section to provide a brief overview of what your brand offers, again upload a profile picture and be sure to add your website if you have one. The only downside to Instagram is that you can only provide one link in the website section; an easy way around this is to set up a free Linktree account and use this on your Instagram profile as your Linktree allows you to provide more than one link.
Much of the world is all about aesthetics these days so take some time when posting content on Instagram to ensure you have an aesthetically pleasing flow/grid. Whatever content you’re posting should be relevant to your brand and benefit your consumers – if you’re struggling with captions, have a read of our recent blog post on getting the most out of your captions on social media.