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Video marketing

Small, medium, large businesses and brands should all explore video marketing. But why? 

Video has become all the rage on every platform and channel, and it is here to stay. Therefore, exploring video marketing into your overall digital marketing strategy could improve your business growth. 

For most videos, the more raw and straightforward it is, the more authentic and relatable the content will resonate with your audience, and that’s what matters. 

Hubspot recently did some research and said, “more than 50% of consumers want to see videos from brands more than any other type of content”. That’s a big claim if you ask us, but the stats are accurate! So let’s continue…

It’s important to understand that video is helpful for more than entertainment (although we love a good laugh). Surprisingly, video on landing pages can increase conversion rates by over 80%. Check out the reel we did for the team at Smart Green Electrical, local to Geelong. The brief was a highlight where they’re based which is in beautiful Ocean Grove. 

Gaining client testimonials using video is also a great way to connect with your audience and showcase how you can help your prospective clients. Momentum Financial Group in Geelong did just that with their client Martin Plumbing. Check out the video we produced for them here

Video variation options are endless! From promotional style videos to recruiting or onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways you can reach your audience. 

Lastly, although we recommend high-quality and professional videography in most cases, consumers still want to see businesses engaging via video in a “behind the scene” setting or an “on the fly” type of video. These might include an Instagram Reel or a video that takes you through new flavours of a product that has just arrived. The ultimate key is always to be “authentic” and not overdo it on the sales pitch. Your product or service needs to solve a problem. 

Before you begin filming, you first need to determine the type of video you want to create and the desired outcome. Our Viewpoint Digital Media team supports many businesses in Geelong, along the Bellarine Peninsula and Surf Coast. 

We do this with videography and their overall digital marketing to help achieve the goals and objectives required.