5 Benefits of Email Marketing
There are 3.9 billion DAILY email users worldwide with that number set to climb to 4.3 billion by 2023.. Furthermore, 99% of consumers check their email every day and it is by far the preferred way to receive updates from companies. And you thought email marketing was dead….
Electronic Direct Marketing (aka EDMs), also known as email marketing, is a valuable online marketing tool used by savvy businesses to communicate regularly with their existing and prospective customers, team members and communities.
At Viewpoint Digital Media, we believe email marketing is a key part of your digital marketing strategy. So, dust off that handwritten client list or look into adding an online signup tool to your website to start creating a customer list and read the 5 reasons why Viewpoint Digital Media thinks electronic digital marketing is here to stay.
1/ It’s measurable
An important component of all email marketing campaigns is the ability to track and measure the performance of each email. Most email marketing programs allow you to track results instantly, providing detailed analytics so you can learn more about what topics, times and discounts resonate with your audience. Your email marketing analytics may include how many people opened your email, if and where they clicked on the content, how many times they opened the email and if you lost any subscribers. All of these details help provide a detailed view of your target audience.
2/ Maintaining and increasing consumer engagement
Customers subscribe to your email marketing list because they want to hear from you. Perhaps they have purchased products or services from you or are thinking about it. Reaching your audience through email marketing is a powerful way to communicate and build a relationship whilst helping to strengthen your brand over time.
Your business’ electronic direct marketing emails might include exclusive discounts, product/service information, previews, seasonal campaigns or your latest blogs to maintain customers’ interest, so you remain top of mind. Plus EDM emails can be single-focused such as a birthday discount or contain a variety of articles that a target group of your customers may enjoy.
3/ Use email marketing alongside your social media
Email is a very popular form of communication, used extensively in business, education and professional services. Response rates for electronic digital marketing emails (EDMs) are high, with almost 50% of the population opening their emails on their phone which they are usually always connected with.
With algorithms and competitive paid advertisements, you may not always reach your entire audience via social media or rank highly on search engines. Social media platforms constantly update their rules and algorithms, controlling what the customer sees, which can be difficult to make your efforts fully effective. It is important to have social media accounts for your business and update them regularly, however, it is also wise to remember that you don’t own your business’ social following, and at any time, any of the social media platforms can close your account or cease business altogether. So aim to get your social media audience into your database.
If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee
4/ Email marketing strengthens your brand and marketing campaigns
EDMs should reflect your business branding. Most email marketing platforms allow customisation such as adding in your logo, using your brand identity elements including fonts, colours and including your social media handles. The content can include words, videos, and graphics and should include hyperlinks to your website to extend the interaction for your readers and to monitor click-through rates. All of these communication touchpoints ensure that your customers understand your brand voice and what you stand for.
5/ EDM emails are sustainable and economical
Emails are cost-effective compared to posters, brochures and merchandise, as there is considerably less waste, which is often seen with print.
If there are less than 2,000 subscribers on your email database, some email marketing platforms are free. Even if you have a large database, the costs are still lower than any print, radio or television advertisement and it produces a greater and more measurable reach in many cases.
Email marketing campaigns are a valuable and worthwhile marketing tool to explore and use within your business. Allocating time and ensuring you are sending quality, timely content to your subscribers will help create a positive engaging experience for your clients with your business.
If you would like to discuss EDMs for your businesses get in touch with our digital marketing team located in Ocean Grove, and we’ll steer you in the right direction.
*Statisca stats from 2020.