TOP 5 SEO TIPS YOU CAN DO YOURSELF!
Our team of digital marketing experts in Ocean Grove understand the need for businesses to make smart decisions that will lead to more organic traffic and organic revenue. This may include learning and understanding aspects of your digital marketing including SEO so you can implement components yourself.
Firstly, you will need to determine your SEO goals and objectives, then find the gaps in your SEO and analyse it.
Here are our top 5 SEO tips you can do yourself but if you get stuck please sing out, our digital marketing team local to Geelong is always happy to help guide you.
1. Write like a human and stop keyword stuffing
The user experience is where it’s at! Use headings, lists, and internal links to maximise engagement and trust. Many people still aren’t capitalising on long-tail keywords (A long tail-tailed keyword is where there are three or four keyword phrases which are very specific to whatever you are selling), preferring instead to attempt to manipulate search engines by stuffing keywords in everywhere and sometimes hiding them in white text. This just doesn’t fly!
Don’t prioritise search engines over the actual eyeballs reading your content. Instead, write content for the user, remember you are trying to add value and build trust in your brand to help them make a conversion.
2. Link to other websites with relevant content
These are called backlinks! Link building remains a fundamental part of a smart search engine optimisation strategy. Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. Also, create more internal links within your website. This is when you are linking from one page to another. Blogs are great for this! Link your blog call to action to your contact page or to another blog if you can reference it.
3. Measure, Analyse and Fix errors
The team at Viewpoint Digital Media always measure and analyse our client’s website performance. This is to ensure we understand the actions that need to be made in order to get the best results. We highly recommend you have Google Analytics set up along with Google Console so you can monitor the health of your websites and you can see what is and isn’t working and understand who is coming to your website from where.
4. Increase your social proof through reviews and testimonials
Online reviews matter to us, and they matter to our customers. Nobody wants to spend money or precious time on something that’s going to result in a terrible experience. Especially not when they may be able to stop it.
Check out Google My Business, Facebook, Yelp, Tripadvisor etc to host your reviews. By gaining these testimonials it will result in better customer experience and then Google can see the trust signals and will rank you. This is part of your off-page SEO marketing.
5. Install an SSL certificate and move to HTTPS to inspire confidence in site visitors
The main thing to know is that moving to HTTPS will help a website to stay in good standing with Google and other search browsers. Alongside all of the SEO benefits, HTTPS is a more secure system for a website to operate. Security for a website and its users is the most important benefit of making the switch from HTTP to HTTPS as Google favours websites that are trusted, secure, and certified.
The team at Viewpoint Digital Media help many businesses in many different industries along the Bellarine Peninsula, Surf Coast, Geelong and surrounds with their digital marketing.