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Strengthen your brand for digital marketing

Are you taking the next step to improve your brand awareness and exploring the options to advertise online? 

You should know, there are a few reliable tactics to deploy proactively to strengthen your brand online:

1. Make the most of the Search Engine Results Page (SERP) features.

The features Google brings into search result pages are a mixture of content types and features that include video and image content, Google My Business (GMB), and related features such as Google Answers and more.

All of these items represent a fantastic opportunity to position your brand within extra segments inside of the search result pages.

The mixed content types in SERP features tend to rank prominently on the first page of results which is the key area where you want to maximise your brand exposure.

2. Integrating SEO, Social & Paid Ads Marketing

Elements of brand visibility are reinforced into a search engine results page when paid, organic, and social media marketing are optimised together.

If you’re not quite ready for the additional investment of paid ads, it is especially important that you are present with social media and SEO.

Be sure to keep the option of paid ads up your sleeve as it maximises the retail space in the search engine results pages which are reserved for paid advertising.

This can increase the value from all your content and when done correctly, the intertwined relationship between these marketing channels can deliver a multiplier effect and increase the combined value outside that of the component parts.

3. Building the Brand With Content

Content is the consistent element that joins all of the tactics mentioned above and warrants a dedicated focus.

Brand building content has a specific purpose and intent outside of the supporting role that content plays in other tactics discussed.

There are some important considerations when it comes to building the brand with content such as:

  1. Leveraging your company expertise and people’s personal professional statuses to showcase the brand by reflecting your brand culture. This could be done as blogs on your website.
  2. Reinforcing your brand, your service, your product and your solution differentiators.
  3. Sourcing credible non-competing influencers to bring the brand in front of new and relevant audiences in a way that suits them.

4. Always Remember the Story

Adding a story to your brand and service helps gain trust and social engagement, as well as build genuine brand loyalty.

These stories are frequently more visual-based and in the form of:

  1. Testimonials
  2. Case studies
  3. “Day in the life of” staff stories

Storytelling can help bring products to life and add clarity towards the intended value and purpose of any product or service.

People are looking to digest content in more visual ways plus the shareability of content increases substantially once the text is replaced with visual triggers.

Once you match a true understanding of your audience with a story that reflects their wants, needs, and pain points, you enable your brand to build a more powerful relationship.

So there you have it, a few tips on how to strengthen your brand in the digital world. 

Just to summarise, we went over: 

1/ In-SERP feature targeting and optimization.

2/ Integrating SEO, PPC, and social media.

3/ Using content for dedicated brand-building goals.

4/ Leveraging the value of storification.

Still, scratching your head? 

Our team of digital wizards at Viewpoint Digital Media, local to Geelong are here to help! 

We offer digital marketing solutions as well as training. Please reach out to Dominique and the team on 0432 049 330 or [email protected]