Make the most of your website’s homepage
You will never get a second chance to make a first impression.
Having an attractive homepage is a great start, but visitors to your website need more prompting to encourage them to hang around, explore further and ultimately be converted into clients.
Your website’s homepage is a vital first impression – if people can’t find what they’re looking for within moments, you’re likely to lose them and miss an opportunity for sales.
Following are some key elements that you want to include on your homepage to ensure that your visitors hang around, and ultimately convert from visitors to clients.
A clear concise explanation of your business
Include the name of your business, what it does, and why your visitor should care – how will your offering enhance your visitor’s life, how will it benefit them or solve their problem? Save the life-story of your company for the “About” page.
Include an appropriate, engaging image
You want this image to be emotive – to speak to and of your intended audience, and at the same time, be representative of your brand. You’re basically showcasing the desired feeling, effect or outcome of what you are offering.
A call to action
This is generally in the form of a button that is presenting some kind of offer that is designed to encourage the viewer to take action, i.e. click on the button. This button may be to book an appointment, subscribe, start a trial, take up a free offer or contact the company.
The call to action needs to be attention-grabbing, placed appropriately (optimally) on the page and clear on where the link will lead.
Testimonials
Where possible, include testimonials or some indication of credibility – perhaps the brands or companies that you represent or are affiliated with. Or, if applicable, include evidence of previous work.
Include a footer
This should be kept consistently located at the bottom of each page of your website. It needs to serve as a convenient sitemap to make your site even easier to navigate, including any important links and contact information.
To make it even easier to make the most of your website’s homepage give Viewpoint Digital Media a call today! Contact our team on 0432 049 330 or send an email enquiry today.
Viewpoint Digital Media – servicing Australia-wide.
